I’m excited to share that Sprout Social has been recognized as one of Glassdoor’s Best Places to Work in 2021 for the fourth year. Given…
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Do you know how your newest customers heard about your product or service? Maybe you have a general idea, like they saw an ad and…
The social media content calendar is the crux of every social media marketer’s strategy. When done well, content brings your audience closer to your brand,…
Chances are you’re already tracking social media shares. But are you actually using those numbers to optimize your marketing campaigns? It’s a bummer that only…
If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours…
Marketers are always on the hunt for “the next big thing.” And rightfully so. But from emerging social platforms to share-worthy content, trends arguably come…
Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to…
When creating content online, it’s important to have a search engine optimization (SEO) strategy alongside your content strategy. Doing so will ensure your posts are…
Each year the amount of national and international hashtag holidays increases. What started as a way to create awareness about various social causes has now…
Social media shares are a valuable currency for brands today. That’s because shares directly signal which messages, campaigns and images engage your audience the most.…