As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to the Facebook algorithm and the…
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To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. These are the numbers you’re likely already tracking on a…
With each new year, social marketers like to predict what’s going to happen in their industry for the next 365 days. But you can’t predict…
As a marketer, you have so many routes to pursuing your goals of generating brand awareness and getting more and more customers in the pipeline.…
For years now we’ve heard about the impending digital transformation—the slow-rolling wave of businesses removing non-digital, manual processes in favor of technology that improves efficiency,…
We’ve written a lot of Social Spotlights over the past year. And while our writers typically rely on outside observations and research to inform our…
Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B…
If you’re interested in ramping up your video marketing strategy in 2021, you’re probably doing some research into the best platforms to use. If you’re…
Trying to figure out how to use Slack? Good. It’s totally worth it. Boasting 10+ million daily active users, the popularity of Slack speaks for…
In recent years, it feels as if organic social reach is on the decline. While there’s some debate as to what’s directly causing this phenomenon…