Business is booming on Instagram. Each month, more than one billion people around the world use Instagram for entertainment, inspiration, shopping and more. And brands…
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Unless you’re Doctor Strange with a time stone, there’s little use in trying to predict the future. Because if 2020 taught us anything, it’s that…
For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan…
Looking to fine-tune your social media marketing strategy for 2021? Good! Now’s the perfect time to make it happen and leave 2020 behind for good.…
In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Throw…
The importance of your marketing messaging can’t be overstated. Because what you say (and how to say it) to your customers ultimately defines your brand.…
Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear…
Marketing messaging matters. This is especially true in an era where standing out from the digital crowd is such a struggle. Think about how the…
If we can all agree on one thing, it’s that 2020 was a rollercoaster of a year. Through all the ups and downs, brands wrestled…
Almost every business has an organizational hierarchy. Typically, the C-suite sits at the very top, followed by a vice president or senior executive with associates…