Social media is a crucial channel for B2B marketers. That said, are you able to prove the results of your efforts in plain English? Although…
Posts published in “Facebook Marketing”
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As an Asian American woman working in marketing, I’m conflicted about Asian Pacific American Heritage Month (APAHM). While I like the idea celebrating the Asian…
The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. I think back to when I started…
In a year where everything changed, it’s no surprise that consumers have too. But how have they changed, and how will it affect your business?…
The boom of social media as a customer care channel is unprecedented. Timely and transparent, social is a prime place for consumers to seek out…
Between innovations in image technology and the falling costs of DIY production, learning the ins and outs of video creation has never been easier. This…
Founded in 2004, Yelp’s platform has evolved to be a go-to site for consumers to research and express their opinions on the businesses they frequent.…
Overview For more than a century, Hilton has built its reputation on raising the standards of the guest experience. In fact, many of the staple…
While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. Although TikTok content is more…
Oscar Wilde said “imitation is the sincerest form of flattery”—and social networks are really taking that quote to heart. Case in point: it took less…