The boom of social media as a customer care channel is unprecedented. Timely and transparent, social is a prime place for consumers to seek out…
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Between innovations in image technology and the falling costs of DIY production, learning the ins and outs of video creation has never been easier. This…
Founded in 2004, Yelp’s platform has evolved to be a go-to site for consumers to research and express their opinions on the businesses they frequent.…
Overview For more than a century, Hilton has built its reputation on raising the standards of the guest experience. In fact, many of the staple…
While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. Although TikTok content is more…
Oscar Wilde said “imitation is the sincerest form of flattery”—and social networks are really taking that quote to heart. Case in point: it took less…
Marketing your company and generating new customers is only one piece of the overarching business puzzle. Another piece of that puzzle is to continue nurturing…
There’s something very unappealing about picking up the phone to call a customer service number. If you feel similarly, you’re not alone—when it comes to…
After a year of transformation, businesses are going all-in on social—90% of executives see social becoming the primary communication channel for connecting with customers, according…
The TikTok boom is in full effect. Since the platform first became available in the U.S. in summer 2018, TikTok has generated six billion lifetime…