It’s important for your brand to prove its credibility every chance it gets. With TikTok marketing, that often means getting the coveted blue checkmark added…
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It’s common knowledge among social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency.…
LinkedIn is a leading social network for brands looking to gain authority, build their network and connect with potential customers. With 82% of B2B marketers…
The healthcare industry has always been a bit conservative when it comes to adopting new tech—and social media is no exception. Although experienced professionals understand…
When I kickoff work with CMOs as an upper-funnel marketing consultant and we discuss their social team org structure, the first thing I say to…
TikTok offers a massive marketing opportunity for businesses worldwide. As thousands more companies start to market across the platform, grasping how TikTok analytics work can…
Social commerce has emerged as a powerful force in the retail landscape, transforming the way consumers shop and businesses sell. In the United Kingdom, social…
We’ve all heard the phrase “the customer is always right”. The standard brick-and-mortar shopping experiences of the past made that a pretty straightforward idea. Today,…
When creating a social media strategy, it’s crucial to pay attention to the constantly flowing conversations and opinions online. Tracking social mentions gives you visibility…
With over 2.5 billion monthly active users, YouTube is the second-largest social media platform in the world. But YouTube’s large user base isn’t the only reason…