Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend to garner the most engagement…
Posts published in “Content Marketing”
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We can’t control Google’s latest search algorithm, but we can harness the power of internal linking to strengthen our website’s SEO. Here are five tactics…
Both B2B and B2C companies use content marketing, but their respective content strategies differ–because their audiences’ needs, requirements, and behaviors differ. Here are five ways…
Getty Images Chief Marketing Officer Gene Foca joins Kerry O’Shea Gorgone on the Marketing Smarts podcast to talk about how stock photos and videos can…
Looking for sage writing advice from authors like Toni Morrison, Stephen King, and Haruki Murakami? An infographic (below) from Ivory Research provides nuggets of wisdom…
Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research from Unbounce. Read the…
Static images and regular voiceovers are not enough to succeed at virtual events. Attendees’ attention spans are in danger of waning without the inclusion of…
Most business videos are less than two-minutes long, according to recent research that benchmarks video types, engagement, and distribution. Read the full article at MarketingProfs
Some 39% of people say they will stop engaging with a website if the images do not load or take too long to load. So,…
The pandemic has significantly changed the way B2B buyers and sellers do business. To adapt to the new B2B sales and marketing world, adopt these…