SAP Ariba’s vice-president of influencer marketing, Amisha Gandhi, discusses the company’s approach to building lasting relationships with industry influencers. Read the full article at MarketingProfs
Posts published in “Content Marketing”
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Before investing time and money into video marketing, make sure you have a strategy that aligns with your business goals. Read the full article at…
Cindy Klein Roche, chief marketing officer at security software company Cybereason, explains how innovative content marketing can achieve dramatic results in B2B industries. Read the…
Here are the 2019 B2B content marketing research results from MarketingProfs and CMI. See what key actions and approaches you can take to improve your…
How should you select your voiceover talent? A report explains what guides marketers to select the voices they do and how the right voice can…
Personalization. Everyone’s doing it, so is it even special anymore? Enter localization and hyper-personalization–“real-time and discernible data to fashion supremely contextual communication relevant to the…
Some 44% of consumers say they watch at least five videos online per day, on average, according to recent research from Promo. Read the full…
Every organization wants to set up Sales for success, but where to start? Improving the personalization and automation of your content now is a great…
Working with B2B influencers can help you reach new audiences, and it doesn’t have to cost a fortune if you know how to engage with…
Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to…