Most B2C marketers are seeing improved results from content marketing and plan to increase their spending on it in the year ahead, according to annual…
Posts published in “Content Marketing”
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Bloggers are writing longer posts and spending more time crafting pieces than in years past, according to recent research from Orbit Media. Read the full…
Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience a sneak preview of his system for fostering creativity, covered in his new book,…
Most Fortune 500 companies now have corporate blogs, according to recent research conducted by Nora Ganim Barnes, Allison Kane, and Kylie Maloney at The Center…
Ekaterina Walter and Jessica Gioglio join Marketing Smarts to share tips from their latest book, ‘The Laws of Brand Storytelling: Win–and Keep–Your Customers’ Hearts and…
From search-friendliness to livestreaming, the way audiences find and view videos is changing. Are you keeping up? Check out these 10 ways to make your…
Having a content strategy in place is important, but it’s not the only step to content success. Here are six considerations to ensure that your…
B2B Marketing Forum speaker Clare McDermott, head of research at Mantis Research, gives Marketing Smarts listeners a sneak preview of her MarketingProfs B2B Forum presentation,…
This article shares three less-popular content marketing tactics that still work really well to generate traffic, links, and social shares. Read the full article at…
In this special video episode of the Marketing Smarts podcast, Daniel Waas, director of marketing for GoToWebinar at LogMeIn, shares findings from GoToWebinar’s recent report:…