How many content marketers struggle to be prolific all year round? Nearly all? Many of us content creators misunderstand how to be prolific. This creative…
Posts published in “Content Marketing”
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B2B companies know how to talk-up their products or services, emphasizing how efficient and cost-effective they are. But customers don’t want marketing spiel: They want…
If you want your B2B marketing content to gain readers, the first thing you must do is think like a journalist so you can quickly…
Brian Fanzo, Millennial keynote speaker and founder of iSocialFanz, explains the role livestreaming can play in growing your business. Read the full article at MarketingProfs
Do longer blog posts tend to garner more backlinks and social shares compared with shorter blog posts? Does headline length correlate with the popularity of…
Could you create effective marketing copy by imposing limits on how you write? How about using some tricks and tactics that poets–and Dr. Seuss–use! To…
Passive content, including video, is out for 2019, claims this infographic. So what’s in? Immersive storytelling and interactive content. Check out all the marketing benefits…
Want to create a lip-smacking lead magnet that prospects will come from far and wide to sample? You’ll need the right mix to do it,…
B2B vendors that create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to recent research from Edelman and…
A lot of marketing directors are constantly tweaking their messaging–because it just isn’t doing what they want it to do. And it’s not easy to…