Here are the 2020 B2B content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to…
Posts published in “Content Marketing”
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You’re tired of using stock photos displaying fake smiles and unnatural poses. Your marketing campaigns could use a shot of authenticity, right? User-generated images and…
More than 1 billion Stories are shared every day across the Facebook family of apps: Facebook, Instagram, and WhatsApp. Stories as a social media format…
Even the most complex material can be generated and fleshed out in simple ways–via straightforward processes–to produce amazing whitepapers. These 10 ideas for collecting information…
You put a lot of effort and time into creating the perfect email content for your subscribers. But no matter what you write, or how…
Keyword research is one of–if not the most–crucial SEO activities. But quality keyword research can take a lot of time and effort, especially when done…
B2B marketers say the biggest deficiency of their content program is that it doesn’t produce personalized content pieces, according to recent research from Uberflip and…
As consumers are inundated by marketing, they are resisting anything that looks or feels inauthentic. And they’re posting about product and brand experiences on social…
This article is for ambitious marketers. If you’re one, you know that publishing the occasional blog post, though worthwhile, isn’t enough to build authority. So,…
When we think about search engine optimization, our mind naturally goes to text first. Optimizing images is usually an afterthought. But if we want our…