Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, shares tips for writing copy that converts. Read the full article at MarketingProfs
Posts published in “Content Marketing”
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Gen Z members are young, with the oldest barely past age 20, but they hold an estimated $143B in spending power. Brands are attempting to…
There is such a thing as too much content. And if you’re creating marketing content for its own sake (i.e., without a clear business need),…
Marketers aren’t always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy. Chances are, both SEO…
Online shopping is as accessible and popular as ever, resulting in a glut of online promotional material. These days, crafting a listing or promotion that…
Joe Lazauskas, head of marketing at Contently, shares advice on using storytelling for content marketing and successfully managing digital transformation. He also discusses the resurgence…
Building, editing, and sharing a compelling presentation isn’t an easy task; it’s not particularly cheap, either–because they’re often one and done… But there’s a way…
Marketers today need to create content to satisfy potential customers’ voracious appetite for information. Which is why B2B marketers need to understand the various stages…
The podcast audience is growing rapidly, and listeners say the quality of content is steadily improving, according to recent research from Adobe. Read the full…
Different companies have different methods and tools for content creation. What’s important is that the team creating the content is capable of implementing a content…