Here’s why having a single writer–or small, connected team (think agency)–can be ideal, and how you can mitigate the risk of your content machine’s crashing…
Posts published in “Content Marketing”
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What are consumers’ viewpoints regarding video on social media, and do marketers’ social video approaches and priorities mesh with those viewpoints? These two infographics highlight…
B2B marketers and salespeople are using video content primarily to build brand awareness, drive lead generation, and educate customers, according to recent research from Vidyard…
Here are the 2020 B2C content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to…
Fitness expert, author, and YouTube personality Lucy Wyndham-Read returns to talk about how she’s continued to dominate the HIIT (high-intensity interval training) market by community-building…
Video is getting hotter by the day, becoming the most popular of mediums for content marketing, and marketing in general. If you’re considering using video,…
Fully 80% of people say they would rather watch a live video than read a social media or blog post, yet relatively few businesses are…
Are you planning to produce–or have you already begun producing–content in connection with the upcoming holiday season? Here is an abundance of insights to inform…
Salespeople can be the true voice of the customer: Through daily conversations, they intimately understand what problems prospects are experiencing–right now. Here’s how marketers can…
Along with keyword research and website optimization, strengthening your backlink profile through off-site SEO is a critical way to boost your organic search rankings and…