Do top-performing blog posts tend to have certain characteristics in common, such as copy length, headline length, headline type, and content structure? To find out,…
Posts published in “Content Marketing”
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Because the online content landscape is so crowded, audiences value originality that engages them. One way savvy content marketers are responding is to create compelling…
Mathew Sweezey of Salesforce offers tips and insights from his forthcoming book, ‘Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media.’…
Today’s enterprises must effectively and efficiently deliver, manage, measure, and archive content. Robust content management capability is critical. But there are myriad systems on the…
Marketers covet Page One of Google search results for a reason: It’s chock-full of possibilities for website traffic, leads, and conversions. Here’s a tried-and-true process…
You should expect to see more Art Deco references, astrological allusions, and flowery visuals in creative projects this year, according to recent research from Shutterstock.…
Which terms related to content marketing are searched most on Google? Which hashtags are used most alongside #contentmarketing on Twitter? Read the full article at…
If “go to where your customer are” is good advice–and it most likely is–then social media is a potentially invaluable medium for us marketers. Content…
Content marketing was once mostly about launching a website and posting on blogs. Those days are long gone. Today, it’s a critical, multifaceted discipline that…
There may not exactly be a magic formula, but there are steps you can take to write for humans that will also appeal to the…