How do you sign off your marketing emails in a way that fits your brand–but still shows you’re aware of what’s going on during a…
Posts published in “Content Marketing”
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Kelly Hungerford of oral care brand Sunstar Global opens up about how she brought the company’s European marketing organization into the digital era. Read the…
In addition to being easier to understand and consume, video in general is more likely to be shared by users, making it an excellent marketing…
You’ve probably received emails from every brand you’ve ever interacted with over the past 20 years, telling you about what they’re doing for their community…
Done well, content marketing can be a powerful weapon in the B2B marketer’s arsenal, helping to generate leads, nurture them, and convert them into customers.…
Is your brand relevant to the various audiences–customers, influencers, the media–you want to reach? More specifically, how can you find the untapped opportunities for establishing…
There is a true golden ticket of marketing. With it, you can create effective, targeted communication that helps build lasting relationships with current customers and…
Half of all searches on search engines no longer result in a click on an organic search result. And no wonder: there’s barely any room…
Marketers create content to capture buyers’ attention and move them to buy. But without “compelling reason to buy” messaging, potential buyers are left guessing about…
Some 87% of US consumers and 80% of UK consumers say they are consuming more content across media channels because of the COVID-19 outbreak, according…