Engineers place the most value on information-heavy content, such as datasheets, case studies, and whitepapers, when making purchasing decisions about products and services, according to…
Posts published in “Content Marketing”
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Many of us still rely on traditional content types to drive our content marketing and thought leadership. It’s time for that to change: Your company…
Content managers say the top challenges they face with their jobs are getting quality content and dealing with a lack of strategy, according to recent…
Content creation is one of those tasks organizational leaders should do but rarely find the time for. Extracting content, or even content ideas, from executives…
Why are we producing content? To generate leads, drive sales, and build authority. You’ll need to bring readers in at the top of the funnel…
Marketers say the biggest barriers to developing great B2B content are shifting internal priorities and interference during the creation process, according to recent research from…
What were the most popular hashtags, topics, and search queries related to content marketing in 2020? To find out, SEMrush analyzed hundreds of thousands of…
As a marketer, are you telling stories that connect, or are you treating your audience like an algorithm would? People are craving connection, especially now,…
Objectivity, availability, and budget are among the many advantages of hiring contract writers for marketing content. If selecting and managing a group of outsourced writers…
Running a B2B blog is a lot of work, but the rewards can be abundant if you build yourself a faithful audience. To establish yourself…