Our reality–living in a state of isolation, bombarded with messages about the importance of maintaining separation–is influencing the way we think and communicate. Our lack…
Posts published in “Content Marketing”
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Although creatives know that their work creates tangible results for businesses, their work has often been undervalued by their more business-minded colleagues. Yet businesses are…
MarketingProfs storytelling instructor and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results. Read the…
The true economic fallout of the current coronavirus crisis is far from certain, and many marketers have been asked to freeze all nonessential spending. If…
In today’s digital marketing landscape, many marketers still downplay the importance of images. Yet decades’ worth of scientific research consistently demonstrates that people are much…
LinkedIn has been testing a new conversational format–LinkedIn Stories–to be released “soon.” So, what does the introduction of LinkedIn’s own version of Stories mean? Will…
If this pandemic has blindsided your business, you’ve been asking questions like these: How should we talk to our prospects and customers? Should we ditch…
Because of the pandemic, companies are reconsidering how they communicate with their audiences. Many are unsure whether they should communicate at all, and some are…
You know that trashing your content plan is a bad idea–but your boss or clients may not. If you’re looking for ways to justify your…
Of course content marketing and SEO have a symbiotic relationship, but many content marketers are making seemingly small mistakes that can add up–and end up…