Business buyers are inundated with pitches and content, most of which isn’t relevant to them. That’s good news for B2B marketers: Your prospects are hungry…
Posts published in “Content Marketing”
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Outsourcing content creation and relinquishing some control over your content can be stressful. But you can maintain a collaborative relationship with your content partner to…
Creating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive analysis to media development and…
Your B2B SEO strategy must be geared toward reaching the right decision-makers. If your sole intention is simply to rank for a keyword, your B2B…
Concise, easy-to-read e-commerce landing pages that use positive language and create a sense of anticipation tend to have better conversion rates, according to recent research…
Content marketing has matured to a point where you need at least some automation. But if you aren’t careful, you’ll turn people off: Your loyalists…
Lee Odden of TopRank marketing shares insights from a new research study on B2B influencer marketing, including the characteristics of the most successful B2B brands…
Storytelling is one of the most effective ways to build a connection with your audience. But how can marketers build narratives that resonate with customers…
The legends of copywriting agree: It can destroy or skyrocket your marketing campaign. “It” is your headline–the first thing that gets noticed. If people don’t…
The COVID-19 pandemic has driven most marketers to shift to creating more social media content and thought leadership content, according to recent research from LinkedIn…