The proportion of major advertisers that say they are strongly committed to content marketing has doubled over the past two years, according to recent research…
Posts published in “Content Marketing”
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These principles of social media engagement, along with 10 tried-and-true tips and social media tropes that connect with audiences, will help you write engaging social…
Marketers looking to spice up their content might want to look for inspiration in fashion and entertainment magazines that have traditionally targeted women. Read the…
As a B2B marketer, your work does not start or end with passing along generated leads to the sales team. What’s more important is empowering…
Sometimes writing can feel laborious and unfruitful, with your inner critic constantly making you question the quality of your work. So how can you discover…
It’s more important than ever to communicate with your customers with messages that are authentic, that build relationships–and offer useful information relevant to their business…
Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience advice on fostering creativity and innovating during times of emotional turmoil (like, say, a…
Though marketing teams can produce content marketing that resonates with prospects and customers, executive-team buy-in and participation can elevate their efforts and open more opportunities…
Are your brand guidelines working for your team and company? Is the content being shared internally and externally consistent and aligned, no matter which team…
Many of us are missing a huge content opportunity on LinkedIn: long-form articles. The marketing benefits you reap are tangible while the effort you expend…