How to hire the right people for your marketing team

Conversion Rate Optimization

How To Run UX Research Without Access To Users
UX research without users isn’t research. We can shape design ideas with bias, assumptions, guesstimates, and even synthetic users, but it’s anything but UX research.…Read More »
9 Call Center Interview Questions That Expose #1 Prospects
Hiring agents for your call center can be hard. You publish one job posting, receive a mountain of applications, and your real… The post 9…Read More »
How To Harness Mouse Interaction Data For Practical Machine Learning Solutions
Mouse data is a subcategory of interaction data, a broad family of data about users generated as the immediate result of human interaction with computers.…Read More »
Combining CSS :has() And HTML For Greater Conditional Styling
Even though the CSS :has() pseudo-class is relatively new, we already know a lot about it, thanks to many, many articles and tutorials demonstrating its…Read More »
Longing For May (2024 Wallpapers Edition)
Inspiration lies everywhere, and as a matter of fact, we discovered one of the best ways to spark new ideas: desktop wallpapers. Since more than…Read More »

Search Engine Optimization

Google is not about blue links, says ex-CEO Eric Schmidt
“Google is not about blue links. It’s about organizing the world’s information,” according to former executive chairman and CEO of Google Eric Schmidt, speaking earlier…Read More »
Report: 64% of technical SEOs believe AI isn’t a job security threat
Technical SEOs aren’t concerned that the rise of artificial intelligence (AI) will negatively impact their job security. That’s one insight from the State of Technical…Read More »
Meta launches AI-powered ad creativity tools
Meta today introduced new generative AI features to help businesses create more engaging ad content across Facebook and Instagram. The big picture. Meta’s latest update…Read More »
What is ad hijacking and how do you protect your brand from it? by Adthena
Have you ever clicked on a brand’s ad and ended up on a website you weren’t expecting? That’s ad hijacking. And it hurts advertisers and…Read More »
Unpacking Google’s 2024 E-E-A-T Knowledge Graph update
The Killer Whale is back. The latest Knowledge Graph update, released in March, continued the laser focus on person entities. It appears Google is looking…Read More »

Email Marketing

How To Run UX Research Without Access To Users
UX research without users isn’t research. We can shape design ideas with bias, assumptions, guesstimates, and even synthetic users, but it’s anything but UX research.…Read More »
9 Call Center Interview Questions That Expose #1 Prospects
Hiring agents for your call center can be hard. You publish one job posting, receive a mountain of applications, and your real… The post 9…Read More »
TikTok monitoring tools to protect your brand and scale your social strategy
Harnessing the power of TikTok is crucial for staying relevant and engaging with many audiences. The TikTok comments section alone is ripe with information brands…Read More »
Spotlight on UK beauty influencers for your brand
The rise of influencer marketing has revolutionized how brands interact with their audiences in the United Kingdom–particularly in the creative, visually-centric beauty sector. From PM…Read More »
Google is not about blue links, says ex-CEO Eric Schmidt
“Google is not about blue links. It’s about organizing the world’s information,” according to former executive chairman and CEO of Google Eric Schmidt, speaking earlier…Read More »

Content Marketing

The Video Content B2B Buyers Find Most Helpful
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem…Read More »
How to Turn Live Video Into a Content-Repurposing Machine: Ian Anderson Gray on Marketing Smarts [Podcast]
Are you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson Gray about how live video…Read More »
The User-Generated Content Advertising Ecosystem [Infographic]
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC. Read the full article at MarketingProfsRead More »
Effective Content Writing in 15 Steps
It’s easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down, take a deep breath, and…Read More »
What Is Curated Content? Eight Things to Know [Infographic]
This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can follow to ensure it is…Read More »

Analytics

How upskilling your paid advertising will tackle economic downturns
30-second summary: Marketing budgets are often the first to be slashed in a downturn – upskilling your existing team with digital marketing techniques can provide…Read More »
Marketing during a recession: Critical choices to preserve your pipeline
While nothing is guaranteed in the business world, the current economic uncertainty has companies scrutinizing their bottom line, and pressuring marketing teams to produce outsized…Read More »
How to optimize SEO titles with popular keywords
30-second summary: Title optimization of articles, blogs, or webpages is critical to get traffic, conversions, and earn money from Adsense and affiliates The standard advice…Read More »
How to lead SEO teams and track its performance effectively: Experts’ tips
Leading an SEO team is not an easy task, whether it’s an in-house or an agency one. Moreover, tracking and measuring results is a critical…Read More »
Four tools your business needs for better metric reporting
Technology has helped businesses in endless ways. But one of the most important benefits it offers to companies is the ability to monitor and measure…Read More »

Blogging

How to Personalize Your Blog Like These 10 Top Bloggers
The post How to Personalize Your Blog Like These 10 Top Bloggers appeared first on ProBlogger. Lots of bloggers seem to do everything right, yet…Read More »
5 Critical Elements You Need to Check Off for Every Blog Post
The post 5 Critical Elements You Need to Check Off for Every Blog Post appeared first on ProBlogger. This post is by ProBlogger subject matter…Read More »
Mastering Blog Post Creation: 10 Essential Steps to Enhance Your Writing Process
The post Mastering Blog Post Creation: 10 Essential Steps to Enhance Your Writing Process appeared first on ProBlogger. It hits you like a TON of…Read More »
Can You REALLY Make Money Blogging? 7 Things I Know About Making Money from Blogging
The post Can You REALLY Make Money Blogging? 7 Things I Know About Making Money from Blogging appeared first on ProBlogger. Ever wondered if tapping…Read More »
18 Lessons I’ve Learned about Blogging
The post 18 Lessons I’ve Learned about Blogging appeared first on ProBlogger. In November 2002 I first heard the word blog after a mate e-mailed…Read More »

What are the essential skills for a mature marketing team?

Please visit Search Engine Land for the full article.

Paid Search

Nutrimuscle: Scaling spend and growing ROAS through better measurement
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow…Read More »
Fospha’s Insights to Unlock eCommerce Growth in 2024
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable…Read More »
Snap Selects Fospha as Measurement Partner for Retail eCommerce
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring…Read More »
Fospha as TikTok’s New Measurement Partner
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect…Read More »
Establishing niche authority: leveraging strategic content as a key differentiator
Whether you are new to SEO or an experienced SEO junkie, one cannot deny the importance of content to rank well on search engines such…Read More »

Social Media Marketing

First Fortune500 company pauses ads on Twitter after Elon Musk’s acquisition
Illustration by Kristen Radtke / The Verge; Getty Images General Motors has temporarily halted advertising on Twitter after Tesla CEO Elon Musk completed his $44…Read More »
Red Bull’s Dietrich Mateschitz, the Austrian billionaire who transformed F1, soccer, and energy drinks, dies at 78
Austrian billionaire Dietrich Mateschitz, the co-founder of energy drink company Red Bull and founder and owner of the Red Bull Formula One racing team, has…Read More »
Elon Musk attacked for proposing a “Russia-Ukraine Peace” plan: “F#ck off is my very diplomatic reply to you”
Elon Musk All hell breaks loose this evening after Tesla CEO Elon Musk proposed a “Russia-Ukraine Peace” plan that angered the Ukrainian president, blue-check mark gatekeepers, journalists,…Read More »
Kim Kardashian charged by SEC for promoting cryptocurrency and has to pay a whooping …
Kim Kardashian The U.S. Securities and Exchange Commission (SEC) is charging Kim Kardashian for “unlawfully touting” a “crypto security,” the agency announced on Monday morning.…Read More »
London police arrest teen hacking suspect but won’t confirm GTA 6, Uber links
Image Credits: City of London The City of London police report they’ve arrested a 17-year-old in Oxfordshire on suspicion of hacking and said he remains…Read More »

Facebook Marketing

TikTok monitoring tools to protect your brand and scale your social strategy
Harnessing the power of TikTok is crucial for staying relevant and engaging with many audiences. The TikTok comments section alone is ripe with information brands…Read More »
Spotlight on UK beauty influencers for your brand
The rise of influencer marketing has revolutionized how brands interact with their audiences in the United Kingdom–particularly in the creative, visually-centric beauty sector. From PM…Read More »
LinkedIn SEO: 7 tips to optimize your company page
Brands love using LinkedIn for business. It’s one of the best platforms for expanding your professional network, connecting with customers and hiring top talent. But…Read More »
Brand trust: What it is and why it matters
Consumers—especially Gen Z—are pickier than ever. Prices are higher and the economy is in flux, meaning they need to make sure every box is checked…Read More »
8 customer service trends to know in 2024
Customer service trends in 2024 are all about meeting your customers where they are, personalizing your interactions and reaching a resolution as efficiently as possible.…Read More »