30-second summary: Keep the title concise with meaningful rather than fluffy word (5 to 12 words) High-priority words should be placed at the start of…
Posts published in “PPC on Search Engine Watch”
Category Added in a WPeMatico Campaign
30-second summary: The content creator economy has created the influencer marketing boom which has been accelerated and growth heavy However, bubbling under the surface is…
30-second summary: SEO is important for brand success and there are several key roles that contribute to this Some of these roles are obvious, but…
30-second summary: Getting traffic to a website can be difficult, so you need to make sure that visitors are as likely to convert as possible…
30-second summary: Videos engage and convert, and they also rank incredibly well in organic search, making them the perfect medium for converting searchers into buyers…
“Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s dilemma as the community continues…
The free version of Google Analytics, Universal Analytics, is the most widely used web analytics solution. The platform is so popular that it dominates 86%…
Google has dominated the data analytics marketplace for so long that it might feel daunting to switch. You may have reservations about an alternate platform…
30-second summary: B2B conversion funnels are long and unpredictable, and your SEO strategy should reflect that Because it takes several touchpoints for a buying decision…
30-second summary: Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent…