Account-Based Marketing Tools: A Marketer’s Guide — New report from MarTech Today

Conversion Rate Optimization

Conducting Accessibility Research In An Inaccessible Ecosystem
Ensuring technology is accessible and inclusive relies heavily on receiving feedback directly from disabled users. You cannot rely solely on checklists, guidelines, and good-faith guesses…Read More »
4 Steps to Get Useful Call Center CX Feedback From Callers
For any business looking to improve the CX (customer experience) of its call center, gathering caller feedback should be a top priority…. The post 4…Read More »
The Best Free IVR (+ a Paid One That’s Budget-Friendly)
If you have the budget for an IVR system, Nextiva’s Advanced IVR is the best choice. But what if you don’t have… The post The…Read More »
Using AI For Neurodiversity And Building Inclusive Tools
In 1998, Judy Singer, an Australian sociologist working on biodiversity, coined the term “neurodiversity.” It means every individual is unique, but sometimes this uniqueness is…Read More »
Ecommerce Niches: 4 Places You Aren’t Looking But Should Be
Ecommerce is one of the fastest growing business models, and for good reason—it works. Finding your specific niche is the first step… The post Ecommerce…Read More »

Search Engine Optimization

Meta ad revenue jumps 27% in Q1 2024
Meta’s ad revenue increased 27% in Q1 2024, a significant improvement over the 4% growth it saw in the same quarter a year ago. Advertising…Read More »
Google Publisher Center to stop allowing you to add publications
Google will stop allowing publishers to add publications to the Google Publisher Center manually. Instead, Google will automatically add eligible publications pages later this year.…Read More »
Perplexity AI: Exploring AI-powered search beyond Google
The rise of generative AI and large language models (LLMs) has opened the possibility of disrupting Google’s long-standing dominance in the search engine market. One…Read More »
What should the title tag length be in 2024?
The title tag is one of the most important SEO elements. It can have a great impact on your rankings. In my experience, optimizing title…Read More »
Is optimizing for one specific keyword an outdated SEO practice?
For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword…Read More »

Email Marketing

Conducting Accessibility Research In An Inaccessible Ecosystem
Ensuring technology is accessible and inclusive relies heavily on receiving feedback directly from disabled users. You cannot rely solely on checklists, guidelines, and good-faith guesses…Read More »
The Best Free IVR (+ a Paid One That’s Budget-Friendly)
If you have the budget for an IVR system, Nextiva’s Advanced IVR is the best choice. But what if you don’t have… The post The…Read More »
4 Steps to Get Useful Call Center CX Feedback From Callers
For any business looking to improve the CX (customer experience) of its call center, gathering caller feedback should be a top priority…. The post 4…Read More »
Google Publisher Center to stop allowing you to add publications
Google will stop allowing publishers to add publications to the Google Publisher Center manually. Instead, Google will automatically add eligible publications pages later this year.…Read More »
Meta ad revenue jumps 27% in Q1 2024
Meta’s ad revenue increased 27% in Q1 2024, a significant improvement over the 4% growth it saw in the same quarter a year ago. Advertising…Read More »

Content Marketing

The Video Content B2B Buyers Find Most Helpful
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem…Read More »
How to Turn Live Video Into a Content-Repurposing Machine: Ian Anderson Gray on Marketing Smarts [Podcast]
Are you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson Gray about how live video…Read More »
The User-Generated Content Advertising Ecosystem [Infographic]
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC. Read the full article at MarketingProfsRead More »
Effective Content Writing in 15 Steps
It’s easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down, take a deep breath, and…Read More »
What Is Curated Content? Eight Things to Know [Infographic]
This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can follow to ensure it is…Read More »

Analytics

How upskilling your paid advertising will tackle economic downturns
30-second summary: Marketing budgets are often the first to be slashed in a downturn – upskilling your existing team with digital marketing techniques can provide…Read More »
Marketing during a recession: Critical choices to preserve your pipeline
While nothing is guaranteed in the business world, the current economic uncertainty has companies scrutinizing their bottom line, and pressuring marketing teams to produce outsized…Read More »
How to optimize SEO titles with popular keywords
30-second summary: Title optimization of articles, blogs, or webpages is critical to get traffic, conversions, and earn money from Adsense and affiliates The standard advice…Read More »
How to lead SEO teams and track its performance effectively: Experts’ tips
Leading an SEO team is not an easy task, whether it’s an in-house or an agency one. Moreover, tracking and measuring results is a critical…Read More »
Four tools your business needs for better metric reporting
Technology has helped businesses in endless ways. But one of the most important benefits it offers to companies is the ability to monitor and measure…Read More »

Blogging

5 Critical Elements You Need to Check Off for Every Blog Post
The post 5 Critical Elements You Need to Check Off for Every Blog Post appeared first on ProBlogger. This post is by ProBlogger subject matter…Read More »
Mastering Blog Post Creation: 10 Essential Steps to Enhance Your Writing Process
The post Mastering Blog Post Creation: 10 Essential Steps to Enhance Your Writing Process appeared first on ProBlogger. It hits you like a TON of…Read More »
Can You REALLY Make Money Blogging? 7 Things I Know About Making Money from Blogging
The post Can You REALLY Make Money Blogging? 7 Things I Know About Making Money from Blogging appeared first on ProBlogger. Ever wondered if tapping…Read More »
18 Lessons I’ve Learned about Blogging
The post 18 Lessons I’ve Learned about Blogging appeared first on ProBlogger. In November 2002 I first heard the word blog after a mate e-mailed…Read More »
How to Make $30,000 a year Blogging
The post How to Make $30,000 a year Blogging appeared first on ProBlogger. Ever dreamt of making a living through blogging but feel overwhelmed by…Read More »

What should you look for in an account-based marketing (ABM) solution?

Please visit Search Engine Land for the full article.

Paid Search

Nutrimuscle: Scaling spend and growing ROAS through better measurement
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow…Read More »
Fospha’s Insights to Unlock eCommerce Growth in 2024
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable…Read More »
Snap Selects Fospha as Measurement Partner for Retail eCommerce
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring…Read More »
Fospha as TikTok’s New Measurement Partner
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect…Read More »
Establishing niche authority: leveraging strategic content as a key differentiator
Whether you are new to SEO or an experienced SEO junkie, one cannot deny the importance of content to rank well on search engines such…Read More »

Social Media Marketing

First Fortune500 company pauses ads on Twitter after Elon Musk’s acquisition
Illustration by Kristen Radtke / The Verge; Getty Images General Motors has temporarily halted advertising on Twitter after Tesla CEO Elon Musk completed his $44…Read More »
Red Bull’s Dietrich Mateschitz, the Austrian billionaire who transformed F1, soccer, and energy drinks, dies at 78
Austrian billionaire Dietrich Mateschitz, the co-founder of energy drink company Red Bull and founder and owner of the Red Bull Formula One racing team, has…Read More »
Elon Musk attacked for proposing a “Russia-Ukraine Peace” plan: “F#ck off is my very diplomatic reply to you”
Elon Musk All hell breaks loose this evening after Tesla CEO Elon Musk proposed a “Russia-Ukraine Peace” plan that angered the Ukrainian president, blue-check mark gatekeepers, journalists,…Read More »
Kim Kardashian charged by SEC for promoting cryptocurrency and has to pay a whooping …
Kim Kardashian The U.S. Securities and Exchange Commission (SEC) is charging Kim Kardashian for “unlawfully touting” a “crypto security,” the agency announced on Monday morning.…Read More »
London police arrest teen hacking suspect but won’t confirm GTA 6, Uber links
Image Credits: City of London The City of London police report they’ve arrested a 17-year-old in Oxfordshire on suspicion of hacking and said he remains…Read More »

Facebook Marketing

5 best practices for optimizing your social media workflow
There’s nothing better than the “aha!” moment when you discover an easier way to manage your brand accounts. Even the smallest tweaks to your social…Read More »
Competitive insights: 6 essential market factors and how you can collect them
We already instinctively look over our shoulders to see what the competition is doing. Refining this approach, by regularly conducting a competitive analysis, turns this…Read More »
15 Inspiring LinkedIn Post Ideas (+ Examples) for Your Page
LinkedIn is one of the most effective channels for building brand awareness, connecting with customers and establishing thought leadership. Moreover, with 4 out of 5…Read More »
11 YouTube analytics tools to improve your marketing in 2024
Great videos don’t happen by accident. Maybe they did once upon a time when candid shots turned into viral sensations in the earlier days of…Read More »
14 Sprout Social features you might not know about
Sprout Social features are designed to help you move at the speed of social. We release over a hundred updates per year that span across…Read More »