Three Ways to Reach Customers With Personalized Content: Data, Emotion, and Metrics

Conversion Rate Optimization

Converting Plain Text To Encoded HTML With Vanilla JavaScript
When copying text from a website to your device’s clipboard, there’s a good chance that you will get the formatted HTML when pasting it. Some…Read More »
How To Monitor And Optimize Google Core Web Vitals
This article is a sponsored by DebugBear Google’s Core Web Vitals initiative has increased the attention website owners need to pay to user experience. You…Read More »
Places Not Enough People Go For Leads For Cold Call Lists
Most salespeople take the path of least resistance when creating a list of cold call leads. They compile their lists from the… The post Places…Read More »
7 Call to Action Examples You Have Never Seen Before
At great risk to my sanity, I went online with the intention of finding as much advertising as I could. The goal:… The post 7…Read More »
Exactly What An IVR Phone Tree Needs to Best Serve Callers
An IVR phone tree is like a map of your IVR’s pre-recorded messages and menu prompts. When implemented correctly, it can swiftly… The post Exactly…Read More »

Search Engine Optimization

U.S. search ad revenues hit record $88.8 billion in 2023
Paid search advertising revenues reached a new high in 2023 – though annual growth continues to slow, according to a new report. In total, search…Read More »
Google AdSense launches new Ad Intents format for Auto ads
Google AdSense users can now choose to have Auto Ads show as “ad intents” through the platform (in addition to overlap and in-page formats). What…Read More »
YouTube escalates war on ad blockers
YouTube has introduced two new measures in its crackdown on ad blockers. There will either be: Buffering issues. An error message saying “The following content…Read More »
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act…Read More »
Google Discover optimization: A complete guide
Google Discover is an especially important source of organic traffic for publishers. This personalized feed, available within Google’s mobile app and mobile search homepage, offers…Read More »

Email Marketing

Converting Plain Text To Encoded HTML With Vanilla JavaScript
When copying text from a website to your device’s clipboard, there’s a good chance that you will get the formatted HTML when pasting it. Some…Read More »
9 Chatbot builders to enhance your customer support
Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering…Read More »
Link in bio: The complete guide to maximizing engagement
Are you paying attention to your link in bio? Because bio links are underrated real estate for businesses across your brand’s social platforms. Especially if…Read More »
How to create better social listening queries
Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been…Read More »
U.S. search ad revenues hit record $88.8 billion in 2023
Paid search advertising revenues reached a new high in 2023 – though annual growth continues to slow, according to a new report. In total, search…Read More »

Content Marketing

The Video Content B2B Buyers Find Most Helpful
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem…Read More »
How to Turn Live Video Into a Content-Repurposing Machine: Ian Anderson Gray on Marketing Smarts [Podcast]
Are you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson Gray about how live video…Read More »
The User-Generated Content Advertising Ecosystem [Infographic]
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC. Read the full article at MarketingProfsRead More »
Effective Content Writing in 15 Steps
It’s easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down, take a deep breath, and…Read More »
What Is Curated Content? Eight Things to Know [Infographic]
This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can follow to ensure it is…Read More »

Analytics

How upskilling your paid advertising will tackle economic downturns
30-second summary: Marketing budgets are often the first to be slashed in a downturn – upskilling your existing team with digital marketing techniques can provide…Read More »
Marketing during a recession: Critical choices to preserve your pipeline
While nothing is guaranteed in the business world, the current economic uncertainty has companies scrutinizing their bottom line, and pressuring marketing teams to produce outsized…Read More »
How to optimize SEO titles with popular keywords
30-second summary: Title optimization of articles, blogs, or webpages is critical to get traffic, conversions, and earn money from Adsense and affiliates The standard advice…Read More »
How to lead SEO teams and track its performance effectively: Experts’ tips
Leading an SEO team is not an easy task, whether it’s an in-house or an agency one. Moreover, tracking and measuring results is a critical…Read More »
Four tools your business needs for better metric reporting
Technology has helped businesses in endless ways. But one of the most important benefits it offers to companies is the ability to monitor and measure…Read More »

Blogging

Can You REALLY Make Money Blogging? 7 Things I Know About Making Money from Blogging
The post Can You REALLY Make Money Blogging? 7 Things I Know About Making Money from Blogging appeared first on ProBlogger. Ever wondered if tapping…Read More »
18 Lessons I’ve Learned about Blogging
The post 18 Lessons I’ve Learned about Blogging appeared first on ProBlogger. In November 2002 I first heard the word blog after a mate e-mailed…Read More »
How to Make $30,000 a year Blogging
The post How to Make $30,000 a year Blogging appeared first on ProBlogger. Ever dreamt of making a living through blogging but feel overwhelmed by…Read More »
How to Revitalize Your Blog Content When You Feel You’ve Covered It All
The post How to Revitalize Your Blog Content When You Feel You’ve Covered It All appeared first on ProBlogger. Maintaining Momentum in Blogging Series Have…Read More »
How to Schedule Time for Writing
The post How to Schedule Time for Writing appeared first on ProBlogger. Maintaining Momentum in Blogging Series I find it is very easy to get…Read More »

Creating personalized content that communicates value is the key to reaching customers in today’s complex marketing landscape. Here are three things you need to know. Read the full article at MarketingProfs

Paid Search

Nutrimuscle: Scaling spend and growing ROAS through better measurement
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow…Read More »
Fospha’s Insights to Unlock eCommerce Growth in 2024
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable…Read More »
Snap Selects Fospha as Measurement Partner for Retail eCommerce
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring…Read More »
Fospha as TikTok’s New Measurement Partner
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect…Read More »
Establishing niche authority: leveraging strategic content as a key differentiator
Whether you are new to SEO or an experienced SEO junkie, one cannot deny the importance of content to rank well on search engines such…Read More »

Social Media Marketing

First Fortune500 company pauses ads on Twitter after Elon Musk’s acquisition
Illustration by Kristen Radtke / The Verge; Getty Images General Motors has temporarily halted advertising on Twitter after Tesla CEO Elon Musk completed his $44…Read More »
Red Bull’s Dietrich Mateschitz, the Austrian billionaire who transformed F1, soccer, and energy drinks, dies at 78
Austrian billionaire Dietrich Mateschitz, the co-founder of energy drink company Red Bull and founder and owner of the Red Bull Formula One racing team, has…Read More »
Elon Musk attacked for proposing a “Russia-Ukraine Peace” plan: “F#ck off is my very diplomatic reply to you”
Elon Musk All hell breaks loose this evening after Tesla CEO Elon Musk proposed a “Russia-Ukraine Peace” plan that angered the Ukrainian president, blue-check mark gatekeepers, journalists,…Read More »
Kim Kardashian charged by SEC for promoting cryptocurrency and has to pay a whooping …
Kim Kardashian The U.S. Securities and Exchange Commission (SEC) is charging Kim Kardashian for “unlawfully touting” a “crypto security,” the agency announced on Monday morning.…Read More »
London police arrest teen hacking suspect but won’t confirm GTA 6, Uber links
Image Credits: City of London The City of London police report they’ve arrested a 17-year-old in Oxfordshire on suspicion of hacking and said he remains…Read More »

Facebook Marketing

9 Chatbot builders to enhance your customer support
Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering…Read More »
Link in bio: The complete guide to maximizing engagement
Are you paying attention to your link in bio? Because bio links are underrated real estate for businesses across your brand’s social platforms. Especially if…Read More »
How to create better social listening queries
Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been…Read More »
Best times to post on TikTok in 2024
As one of the fastest-growing entertainment apps, TikTok showed it’s a powerhouse in the digital space. And with more and more businesses joining the platform,…Read More »
Best times to post on LinkedIn in 2024
As the premier professional-focused social platform, LinkedIn is where to establish yourself as a thought leader in your industry. And with over 67 million company…Read More »