Google is broadly rolling out brand exclusions in Performance Max and broad match brand restrictions in Search to all advertisers. Following successful pilots for both, the…
Posts published in “Search Engine Optimization”
Category Added in a WPeMatico Campaign
Buy on Google for Search and Shopping will shut down Sept. 26, the company announced today via an email sent to participating U.S. retailers. While…
Microsoft has announced new AI-powered shopping tools powered by Bing and Bing Chat. These include new price match monitors, AI-generated buying guides, and review summaries,…
Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4…
TikTok is testing a new feature that connects advertisers and creators in a financially beneficial way for both parties. Under the new program, titled TikTok…
Google Analytics 4 (GA4) is a sophisticated web analytics tool. But it isn’t your only option. Despite its many advantages, there are also plenty of…
Google has allegedly been mis-selling video ads to marketers for the last three years. Advertisers working for small businesses, Fortune 500 companies and even the…
Google has urged marketers to import their web and app conversions from Google Analytics 4 into Google Ads. Advertisers that have a linked Google Ads…
Time is running out to migrate your website from Universal Analytics to Google Analytics 4. Even though Google has been telling marketers for months to…
Google is officially sunsetting Universal Analytics (UA) this Saturday, July 1. And if you haven’t yet switched to Google Analytics 4 (GA4), Google will do…