Despite constant reminders to create helpful content and the importance of E-E-A-T (expertise, experience, authoritativeness and trustworthiness) – Google Search still finds ways to rank content…
Posts published in “Search Engine Optimization”
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Keyword research is the compass that guides SEO strategies. Excel has been an indispensable tool for marketers, aiding in organizing, analyzing, and presenting keyword data.…
Fewer U.S. adults are beginning their product searches on TikTok than a year ago, according to a CivicScience study. Why we care. This is the…
It’s time to challenge the belief that the market for organic traffic around any given topic is unknowable. It is actually quite objective and, when…
Meta is expected to launch Threads, a “text-based conversation app,” under the Instagram brand, tomorrow (July 6). What is Threads. According to the download page:…
Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs can influence…
Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward – some advertisers are so disappointed with…
Open AI has disabled the Bing search feature it has added to its ChatGPT AI service. “We’ve disabled the Browse with Bing beta feature out…
In the past few days, Google Search has dropped over half of the indexed URLs from Twitter from the Google Search index. This was done…
With the rise of large language models (LLMs), mass-produced AI content is becoming more prevalent and the risk of incorrect information spreading also grows. Thus,…