Less than one-third of businesses say they have brand guidelines that are well known and used by most of the organization, according to recent research…
Posts published in “Content Marketing”
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The effectiveness of video marketing is well documented, but how do you get to creating video assets in the first place? The first step is…
Ideally, the stories you tell in your marketing accentuate the positive, because that’s what gets people to buy. But if people are going to care…
Most content entrepreneurs–people who make money by turning content into revenue streams–say the biggest benefits of their work are lifestyle related, according to recent research…
This infographic from Cure Media provides an overview of how to create an influencer brand post, covering the key steps from start to finish. Read…
Video is becoming the go-to content medium for brands because it can convey empathy and emotion. Here’s how to use video marketing to enhance customer…
Thought leadership is not a new topic, but defining and creating it remains elusive for many marketers. This article presents a useful framework for identifying…
This infographic covers key video stats, trends, and specs (dimensions, aspect ratios, lengths, etc.) for six popular social networks: YouTube, Facebook, Instagram, TikTok, Twitter, and…
Google’s algorithm and other search algorithms are highly focused on search intent, making understanding it key for effective SEO. So, what exactly is search intent…
The use of video in content marketing is becoming increasingly vital to B2B businesses. Create the best possible videos to boost your sales by using…