The Google expanded text ad CTR lift that never was

Conversion Rate Optimization

F-Shape Pattern And How Users Read
We rarely read on the web. We mostly scan. That’s a reliable strategy to quickly find what we need in times when we’re confronted with…Read More »
In IVA vs. IVR Battle, IVA Wins Every Time. Here’s Why
There’s a good chance you’ve called a customer service hotline before and encountered a voice asking you to press a number to… The post In…Read More »
Conversational IVR: Do Callers Really Want to Speak Freely?
The idea behind conversational IVR is simple: a customer speaks naturally to the IVR as they would with a real agent, and… The post Conversational…Read More »
5 Call Queue Management Tips For Under A Minute Hold Times
Nobody likes being put on hold. In fact, research shows that the chances of someone hanging up increase dramatically after just one… The post 5…Read More »
4 Call Center Problems That Will Close Your Doors
There’s no shortage of challenges that call centers face each day, and all of them are important in their own right. However,… The post 4…Read More »

Search Engine Optimization

Best of SearchBot: Create a recovery strategy for a site hit by a Google core update
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered…Read More »
TikTok SEO: The ultimate guide
TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a…Read More »
Google accused of anti-competitive tactics by Japanese regulator
Google allegedly prevented Yahoo Japan from accessing crucial technology required to generate targeted ad revenue from mobile searches from 2015 to 2022, according to Japan’s…Read More »
6 vital lenses for effective keyword research
More keyword data isn’t your problem. No, what’s holding you back has nothing to do with your advanced ability to slice and dice keyword data…Read More »
How to adapt your marketing for the new era of data analytics by Salesforce
It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user…Read More »

Email Marketing

F-Shape Pattern And How Users Read
We rarely read on the web. We mostly scan. That’s a reliable strategy to quickly find what we need in times when we’re confronted with…Read More »
In IVA vs. IVR Battle, IVA Wins Every Time. Here’s Why
There’s a good chance you’ve called a customer service hotline before and encountered a voice asking you to press a number to… The post In…Read More »
Conversational IVR: Do Callers Really Want to Speak Freely?
The idea behind conversational IVR is simple: a customer speaks naturally to the IVR as they would with a real agent, and… The post Conversational…Read More »
Best of SearchBot: Create a recovery strategy for a site hit by a Google core update
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered…Read More »
Google accused of anti-competitive tactics by Japanese regulator
Google allegedly prevented Yahoo Japan from accessing crucial technology required to generate targeted ad revenue from mobile searches from 2015 to 2022, according to Japan’s…Read More »

Content Marketing

The Video Content B2B Buyers Find Most Helpful
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem…Read More »
How to Turn Live Video Into a Content-Repurposing Machine: Ian Anderson Gray on Marketing Smarts [Podcast]
Are you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson Gray about how live video…Read More »
The User-Generated Content Advertising Ecosystem [Infographic]
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC. Read the full article at MarketingProfsRead More »
Effective Content Writing in 15 Steps
It’s easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down, take a deep breath, and…Read More »
What Is Curated Content? Eight Things to Know [Infographic]
This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can follow to ensure it is…Read More »

Analytics

How upskilling your paid advertising will tackle economic downturns
30-second summary: Marketing budgets are often the first to be slashed in a downturn – upskilling your existing team with digital marketing techniques can provide…Read More »
Marketing during a recession: Critical choices to preserve your pipeline
While nothing is guaranteed in the business world, the current economic uncertainty has companies scrutinizing their bottom line, and pressuring marketing teams to produce outsized…Read More »
How to optimize SEO titles with popular keywords
30-second summary: Title optimization of articles, blogs, or webpages is critical to get traffic, conversions, and earn money from Adsense and affiliates The standard advice…Read More »
How to lead SEO teams and track its performance effectively: Experts’ tips
Leading an SEO team is not an easy task, whether it’s an in-house or an agency one. Moreover, tracking and measuring results is a critical…Read More »
Four tools your business needs for better metric reporting
Technology has helped businesses in endless ways. But one of the most important benefits it offers to companies is the ability to monitor and measure…Read More »

Blogging

Mastering Blog Post Creation: 10 Essential Steps to Enhance Your Writing Process
The post Mastering Blog Post Creation: 10 Essential Steps to Enhance Your Writing Process appeared first on ProBlogger. It hits you like a TON of…Read More »
Can You REALLY Make Money Blogging? 7 Things I Know About Making Money from Blogging
The post Can You REALLY Make Money Blogging? 7 Things I Know About Making Money from Blogging appeared first on ProBlogger. Ever wondered if tapping…Read More »
18 Lessons I’ve Learned about Blogging
The post 18 Lessons I’ve Learned about Blogging appeared first on ProBlogger. In November 2002 I first heard the word blog after a mate e-mailed…Read More »
How to Make $30,000 a year Blogging
The post How to Make $30,000 a year Blogging appeared first on ProBlogger. Ever dreamt of making a living through blogging but feel overwhelmed by…Read More »
How to Revitalize Your Blog Content When You Feel You’ve Covered It All
The post How to Revitalize Your Blog Content When You Feel You’ve Covered It All appeared first on ProBlogger. Maintaining Momentum in Blogging Series Have…Read More »

Contributor Andy Taylor shares his take on Google’s expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA) format.

Please visit Search Engine Land for the full article.

Paid Search

Nutrimuscle: Scaling spend and growing ROAS through better measurement
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow…Read More »
Fospha’s Insights to Unlock eCommerce Growth in 2024
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable…Read More »
Snap Selects Fospha as Measurement Partner for Retail eCommerce
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring…Read More »
Fospha as TikTok’s New Measurement Partner
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect…Read More »
Establishing niche authority: leveraging strategic content as a key differentiator
Whether you are new to SEO or an experienced SEO junkie, one cannot deny the importance of content to rank well on search engines such…Read More »

Social Media Marketing

First Fortune500 company pauses ads on Twitter after Elon Musk’s acquisition
Illustration by Kristen Radtke / The Verge; Getty Images General Motors has temporarily halted advertising on Twitter after Tesla CEO Elon Musk completed his $44…Read More »
Red Bull’s Dietrich Mateschitz, the Austrian billionaire who transformed F1, soccer, and energy drinks, dies at 78
Austrian billionaire Dietrich Mateschitz, the co-founder of energy drink company Red Bull and founder and owner of the Red Bull Formula One racing team, has…Read More »
Elon Musk attacked for proposing a “Russia-Ukraine Peace” plan: “F#ck off is my very diplomatic reply to you”
Elon Musk All hell breaks loose this evening after Tesla CEO Elon Musk proposed a “Russia-Ukraine Peace” plan that angered the Ukrainian president, blue-check mark gatekeepers, journalists,…Read More »
Kim Kardashian charged by SEC for promoting cryptocurrency and has to pay a whooping …
Kim Kardashian The U.S. Securities and Exchange Commission (SEC) is charging Kim Kardashian for “unlawfully touting” a “crypto security,” the agency announced on Monday morning.…Read More »
London police arrest teen hacking suspect but won’t confirm GTA 6, Uber links
Image Credits: City of London The City of London police report they’ve arrested a 17-year-old in Oxfordshire on suspicion of hacking and said he remains…Read More »

Facebook Marketing

11 YouTube analytics tools to improve your marketing in 2024
Great videos don’t happen by accident. Maybe they did once upon a time when candid shots turned into viral sensations in the earlier days of…Read More »
14 Sprout Social features you might not know about
Sprout Social features are designed to help you move at the speed of social. We release over a hundred updates per year that span across…Read More »
Post Performance Report: Brands creating AI-generated content with intention
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore…Read More »
400+ Instagram captions and ideas to get you through every season in 2024
As with most digital marketing strategies on Instagram, your businesses’ success on Instagram often comes down to your copy. Having a good copywriter or someone…Read More »
9 Chatbot builders to enhance your customer support
Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering…Read More »