Customer acquisition is all about convincing people to buy your products or service. That’s it. But it’s more complicated than you might think. You have to understand how people make the decision to buy (or to not buy). It all starts with lead generation. Unless people in your target audience know about your product or service, trust it, and respect it, you don’t generate any revenue. Then you have to convince those leads to convert on your offers to buy. What makes them tick? And how can you create a customer acquisition strategy that works? We’re going to cover several…
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