The average conversion rate for a Facebook Ad is 9.1 percent. Website conversion rates, though, lag at an average of just 2.35 percent. The data varies by industry. On Facebook, for instance, fitness ads top the charts at nearly 15 percent. You might be surprised to learn that B2B ads convert at an impressive 10.63 percent. But what if you don’t want to spend hundreds or thousands of dollars on Facebook Ads? You’d rather increase conversion rate on your own website through organic marketing. That’s certainly possible. I’ve done it myself. But you need some information before you can start…
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