Should you keep your best content on your site or send it away?

Conversion Rate Optimization

5 Call Queue Management Tips For Under A Minute Hold Times
Nobody likes being put on hold. In fact, research shows that the chances of someone hanging up increase dramatically after just one… The post 5…Read More »
4 Call Center Problems That Will Close Your Doors
There’s no shortage of challenges that call centers face each day, and all of them are important in their own right. However,… The post 4…Read More »
How To Work With GraphQL In WordPress In 2024
Three years ago, I published “Making GraphQL Work In WordPress,” where I compared the two leading GraphQL servers available for WordPress at the time: WPGraphQL…Read More »
4 IVR Pricing Structures (+ The One Your Wallet Will Love)
If you’re considering investing in an Interactive Voice Response (IVR) system, the first thing you might notice is pricing isn’t always super… The post 4…Read More »
The 7 Best Five9 Alternatives & Competitors in 2024
Five9 is an enterprise-level call center as a service (CCaaS) solution that works best for organizations with over 1,000 agents. It’s a… The post The…Read More »

Search Engine Optimization

Meta AI adds Google Search results
Meta AI answers now may include Google Search results, making this the first AI assistant to include search results from both Google and Microsoft. That…Read More »
Airbnb dominates in search sentiment report
Airbnb is the leading advertiser in search sentiment, closely trailed by Viacom and Netflix, according to a new analysis of 100 top advertisers. Why we…Read More »
Google Chrome IP masking could radically impact search advertising
Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: For ad location targeting, you’ll only…Read More »
How to fix a huge traffic drop after rebranding
Rebranding happens when companies grow or face big PR problems. As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions…Read More »
Structure, consume, learn and retire: Google’s pattern of learning
Over the years, Google has seemingly established a pattern in how it interacts with the web. The search engine provides structured data formats and tools…Read More »

Email Marketing

5 Call Queue Management Tips For Under A Minute Hold Times
Nobody likes being put on hold. In fact, research shows that the chances of someone hanging up increase dramatically after just one… The post 5…Read More »
4 Call Center Problems That Will Close Your Doors
There’s no shortage of challenges that call centers face each day, and all of them are important in their own right. However,… The post 4…Read More »
Meta AI adds Google Search results
Meta AI answers now may include Google Search results, making this the first AI assistant to include search results from both Google and Microsoft. That…Read More »
Google Chrome IP masking could radically impact search advertising
Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: For ad location targeting, you’ll only…Read More »
Airbnb dominates in search sentiment report
Airbnb is the leading advertiser in search sentiment, closely trailed by Viacom and Netflix, according to a new analysis of 100 top advertisers. Why we…Read More »

Content Marketing

The Video Content B2B Buyers Find Most Helpful
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem…Read More »
How to Turn Live Video Into a Content-Repurposing Machine: Ian Anderson Gray on Marketing Smarts [Podcast]
Are you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson Gray about how live video…Read More »
The User-Generated Content Advertising Ecosystem [Infographic]
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC. Read the full article at MarketingProfsRead More »
Effective Content Writing in 15 Steps
It’s easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down, take a deep breath, and…Read More »
What Is Curated Content? Eight Things to Know [Infographic]
This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can follow to ensure it is…Read More »

Analytics

How upskilling your paid advertising will tackle economic downturns
30-second summary: Marketing budgets are often the first to be slashed in a downturn – upskilling your existing team with digital marketing techniques can provide…Read More »
Marketing during a recession: Critical choices to preserve your pipeline
While nothing is guaranteed in the business world, the current economic uncertainty has companies scrutinizing their bottom line, and pressuring marketing teams to produce outsized…Read More »
How to optimize SEO titles with popular keywords
30-second summary: Title optimization of articles, blogs, or webpages is critical to get traffic, conversions, and earn money from Adsense and affiliates The standard advice…Read More »
How to lead SEO teams and track its performance effectively: Experts’ tips
Leading an SEO team is not an easy task, whether it’s an in-house or an agency one. Moreover, tracking and measuring results is a critical…Read More »
Four tools your business needs for better metric reporting
Technology has helped businesses in endless ways. But one of the most important benefits it offers to companies is the ability to monitor and measure…Read More »

Blogging

Mastering Blog Post Creation: 10 Essential Steps to Enhance Your Writing Process
The post Mastering Blog Post Creation: 10 Essential Steps to Enhance Your Writing Process appeared first on ProBlogger. It hits you like a TON of…Read More »
Can You REALLY Make Money Blogging? 7 Things I Know About Making Money from Blogging
The post Can You REALLY Make Money Blogging? 7 Things I Know About Making Money from Blogging appeared first on ProBlogger. Ever wondered if tapping…Read More »
18 Lessons I’ve Learned about Blogging
The post 18 Lessons I’ve Learned about Blogging appeared first on ProBlogger. In November 2002 I first heard the word blog after a mate e-mailed…Read More »
How to Make $30,000 a year Blogging
The post How to Make $30,000 a year Blogging appeared first on ProBlogger. Ever dreamt of making a living through blogging but feel overwhelmed by…Read More »
How to Revitalize Your Blog Content When You Feel You’ve Covered It All
The post How to Revitalize Your Blog Content When You Feel You’ve Covered It All appeared first on ProBlogger. Maintaining Momentum in Blogging Series Have…Read More »

Contributor Julie Joyce looks at the pros and cons of keeping content on your site versus sending it away.

Please visit Search Engine Land for the full article.

Paid Search

Nutrimuscle: Scaling spend and growing ROAS through better measurement
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow…Read More »
Fospha’s Insights to Unlock eCommerce Growth in 2024
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable…Read More »
Snap Selects Fospha as Measurement Partner for Retail eCommerce
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring…Read More »
Fospha as TikTok’s New Measurement Partner
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect…Read More »
Establishing niche authority: leveraging strategic content as a key differentiator
Whether you are new to SEO or an experienced SEO junkie, one cannot deny the importance of content to rank well on search engines such…Read More »

Social Media Marketing

First Fortune500 company pauses ads on Twitter after Elon Musk’s acquisition
Illustration by Kristen Radtke / The Verge; Getty Images General Motors has temporarily halted advertising on Twitter after Tesla CEO Elon Musk completed his $44…Read More »
Red Bull’s Dietrich Mateschitz, the Austrian billionaire who transformed F1, soccer, and energy drinks, dies at 78
Austrian billionaire Dietrich Mateschitz, the co-founder of energy drink company Red Bull and founder and owner of the Red Bull Formula One racing team, has…Read More »
Elon Musk attacked for proposing a “Russia-Ukraine Peace” plan: “F#ck off is my very diplomatic reply to you”
Elon Musk All hell breaks loose this evening after Tesla CEO Elon Musk proposed a “Russia-Ukraine Peace” plan that angered the Ukrainian president, blue-check mark gatekeepers, journalists,…Read More »
Kim Kardashian charged by SEC for promoting cryptocurrency and has to pay a whooping …
Kim Kardashian The U.S. Securities and Exchange Commission (SEC) is charging Kim Kardashian for “unlawfully touting” a “crypto security,” the agency announced on Monday morning.…Read More »
London police arrest teen hacking suspect but won’t confirm GTA 6, Uber links
Image Credits: City of London The City of London police report they’ve arrested a 17-year-old in Oxfordshire on suspicion of hacking and said he remains…Read More »

Facebook Marketing

11 YouTube analytics tools to improve your marketing in 2024
Great videos don’t happen by accident. Maybe they did once upon a time when candid shots turned into viral sensations in the earlier days of…Read More »
14 Sprout Social features you might not know about
Sprout Social features are designed to help you move at the speed of social. We release over a hundred updates per year that span across…Read More »
Post Performance Report: Brands creating AI-generated content with intention
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore…Read More »
400+ Instagram captions and ideas to get you through every season in 2024
As with most digital marketing strategies on Instagram, your businesses’ success on Instagram often comes down to your copy. Having a good copywriter or someone…Read More »
9 Chatbot builders to enhance your customer support
Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering…Read More »