SearchCap: Google search verification, Google legal woes & voice assistants

Conversion Rate Optimization

Sliding 3D Image Frames In CSS
In a previous article, we played with CSS masks to create cool hover effects where the main challenge was to rely only on the tag…Read More »
Penpot’s CSS Grid Layout: Designing With Superpowers
This article is a sponsored by Penpot It was less than a year ago when I first had a chance to use Penpot and instantly…Read More »
Why Natural Language IVR Is A Nightmare for Customers
The rise of automation in everyday life is often bemoaned for its displacement of the human touch. This is especially true when… The post Why…Read More »
What Customers Want (And Certainly Don’t) With IVR Banking
When implementing an Interactive Voice Response (IVR) system in your bank, you must consider what your customers want—and what they don’t want…. The post What…Read More »
Connecting With Users: Applying Principles Of Communication To UX Research
Communication is in everything we do. We communicate with users through our research, our design, and, ultimately, the products and services we offer. UX practitioners…Read More »

Search Engine Optimization

How to harness the power of brand mentions across the search universe
Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their…Read More »
Writing people-first content: A process and template
Want to rank highly in 2024 and beyond? Then, you must create what Google calls “helpful, reliable, people-first content.” In this article, I will outline…Read More »
TikTok testing virtual influencers for video ads
TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can…Read More »
Chase launches first bank-led media network
JPMorgan Chase launched Chase Media Solutions, a new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some…Read More »
Google testing People Also Consider label on branded search ads
Google is trialing a new People Also Consider badge on ads served within branded search results. The label appears as a grey box positioned underneath…Read More »

Email Marketing

Best times to post on LinkedIn in 2024
As the premier professional-focused social platform, LinkedIn is where to establish yourself as a thought leader in your industry. And with over 67 million company…Read More »
Best times to post on TikTok in 2024
As one of the fastest-growing entertainment apps, TikTok showed it’s a powerhouse in the digital space. And with more and more businesses joining the platform,…Read More »
Best times to post on Instagram in 2024
Many people are wanting to know when is the best time to post on Instagram. Instagram’s visual nature makes it a desirable marketing platform for…Read More »
Best times to post on Facebook in 2024
As social marketers are looking to get more eyes on their content, one of the biggest questions at the forefront is: when is the best time…Read More »
How a sentiment score improves your brand strategy
Traditional methods like star ratings and net promoter scores (NPS) are familiar ways we quantify customer satisfaction. But this is just the tip of the…Read More »

Content Marketing

The Video Content B2B Buyers Find Most Helpful
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem…Read More »
How to Turn Live Video Into a Content-Repurposing Machine: Ian Anderson Gray on Marketing Smarts [Podcast]
Are you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson Gray about how live video…Read More »
The User-Generated Content Advertising Ecosystem [Infographic]
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC. Read the full article at MarketingProfsRead More »
Effective Content Writing in 15 Steps
It’s easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down, take a deep breath, and…Read More »
What Is Curated Content? Eight Things to Know [Infographic]
This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can follow to ensure it is…Read More »

Analytics

How upskilling your paid advertising will tackle economic downturns
30-second summary: Marketing budgets are often the first to be slashed in a downturn – upskilling your existing team with digital marketing techniques can provide…Read More »
Marketing during a recession: Critical choices to preserve your pipeline
While nothing is guaranteed in the business world, the current economic uncertainty has companies scrutinizing their bottom line, and pressuring marketing teams to produce outsized…Read More »
How to optimize SEO titles with popular keywords
30-second summary: Title optimization of articles, blogs, or webpages is critical to get traffic, conversions, and earn money from Adsense and affiliates The standard advice…Read More »
How to lead SEO teams and track its performance effectively: Experts’ tips
Leading an SEO team is not an easy task, whether it’s an in-house or an agency one. Moreover, tracking and measuring results is a critical…Read More »
Four tools your business needs for better metric reporting
Technology has helped businesses in endless ways. But one of the most important benefits it offers to companies is the ability to monitor and measure…Read More »

Blogging

Can You REALLY Make Money Blogging? 7 Things I Know About Making Money from Blogging
The post Can You REALLY Make Money Blogging? 7 Things I Know About Making Money from Blogging appeared first on ProBlogger. Ever wondered if tapping…Read More »
18 Lessons I’ve Learned about Blogging
The post 18 Lessons I’ve Learned about Blogging appeared first on ProBlogger. In November 2002 I first heard the word blog after a mate e-mailed…Read More »
How to Make $30,000 a year Blogging
The post How to Make $30,000 a year Blogging appeared first on ProBlogger. Ever dreamt of making a living through blogging but feel overwhelmed by…Read More »
How to Revitalize Your Blog Content When You Feel You’ve Covered It All
The post How to Revitalize Your Blog Content When You Feel You’ve Covered It All appeared first on ProBlogger. Maintaining Momentum in Blogging Series Have…Read More »
How to Schedule Time for Writing
The post How to Schedule Time for Writing appeared first on ProBlogger. Maintaining Momentum in Blogging Series I find it is very easy to get…Read More »

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

Paid Search

Nutrimuscle: Scaling spend and growing ROAS through better measurement
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow…Read More »
Fospha’s Insights to Unlock eCommerce Growth in 2024
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable…Read More »
Snap Selects Fospha as Measurement Partner for Retail eCommerce
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring…Read More »
Fospha as TikTok’s New Measurement Partner
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect…Read More »
Establishing niche authority: leveraging strategic content as a key differentiator
Whether you are new to SEO or an experienced SEO junkie, one cannot deny the importance of content to rank well on search engines such…Read More »

Social Media Marketing

First Fortune500 company pauses ads on Twitter after Elon Musk’s acquisition
Illustration by Kristen Radtke / The Verge; Getty Images General Motors has temporarily halted advertising on Twitter after Tesla CEO Elon Musk completed his $44…Read More »
Red Bull’s Dietrich Mateschitz, the Austrian billionaire who transformed F1, soccer, and energy drinks, dies at 78
Austrian billionaire Dietrich Mateschitz, the co-founder of energy drink company Red Bull and founder and owner of the Red Bull Formula One racing team, has…Read More »
Elon Musk attacked for proposing a “Russia-Ukraine Peace” plan: “F#ck off is my very diplomatic reply to you”
Elon Musk All hell breaks loose this evening after Tesla CEO Elon Musk proposed a “Russia-Ukraine Peace” plan that angered the Ukrainian president, blue-check mark gatekeepers, journalists,…Read More »
Kim Kardashian charged by SEC for promoting cryptocurrency and has to pay a whooping …
Kim Kardashian The U.S. Securities and Exchange Commission (SEC) is charging Kim Kardashian for “unlawfully touting” a “crypto security,” the agency announced on Monday morning.…Read More »
London police arrest teen hacking suspect but won’t confirm GTA 6, Uber links
Image Credits: City of London The City of London police report they’ve arrested a 17-year-old in Oxfordshire on suspicion of hacking and said he remains…Read More »

Facebook Marketing

Best times to post on TikTok in 2024
As one of the fastest-growing entertainment apps, TikTok showed it’s a powerhouse in the digital space. And with more and more businesses joining the platform,…Read More »
Best times to post on LinkedIn in 2024
As the premier professional-focused social platform, LinkedIn is where to establish yourself as a thought leader in your industry. And with over 67 million company…Read More »
Best times to post on Instagram in 2024
Many people are wanting to know when is the best time to post on Instagram. Instagram’s visual nature makes it a desirable marketing platform for…Read More »
How a sentiment score improves your brand strategy
Traditional methods like star ratings and net promoter scores (NPS) are familiar ways we quantify customer satisfaction. But this is just the tip of the…Read More »
Best times to post on Facebook in 2024
As social marketers are looking to get more eyes on their content, one of the biggest questions at the forefront is: when is the best time…Read More »