Part of Your Websites DNA

Meta tags are not a cure all to your web sites’ ranking in the search engines. Excellent metas can help, poor metas can hurt and knowing the difference between good metas and bad metas is a key to your success gaining better rankings and more traffic.
Meta tags never were a sure way to gain a top ranking on crawler-based search engines. Recently, they have really become a way for web site managers to somewhat control how their web pages are described and indexed (meta descriptions) by some search engines. Meta Tags can also instruct meta crawlers to perform or not perform certain actions to prevent including instructions to avoid indexing certain pages.
Meta tags are (lines of code) information inserted into the “head” area of your individual web pages. Except for title tags (explained below), information in the head area of your web pages is not visible while viewing a web page on your web site. Meta information, in this area, is used to communicate information primarily to the search engines. Meta tags, as an example, can tell a browser what “character set” to use or if a web page is rated – adult content.T

Meta Description and Meta Keywords

<meta name="description" content="The ECommerce Business Bureau is dedicated to providing ecommerce information, solutions and education related to search engine optimization and successful internet marketing." />
<meta name="keywords" content="search engine marketing increase website traffic" />

The example above, shows the start of the page’s “head” area with the characters <HEAD> tag — this area closes with the characters </HEAD>.

Meta tags go in between the “opening” and “closing” HEAD tags. Both the meta description and metas keywords are place between the head tags in the example above.

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