SEO – The Keys to Achieving More Organic Website Traffic

Ecommerce SEO is all about Organic Search Results – These are the results that show up below the header Pay Per Click results and to the left of the right column Pay Per Clicks “Sponsored results.” The organic results are contingent upon the Search Engine algorithms analysis of your websites content and many other factors. Excellent ranking on targeted search terms is a result of professional SEO and is superior to Pay Per Click advertising in that it can be much less expensive and is viewed by the visitors as objective rather than paid advertisement placement. The bottom line on SEO is that you want to get ranked at the top of page #1 for the search terms that drive sales and revenue.

Search Engine Optimization, commonly referred to as SEO, is the practice of optimizing a website and its pages to increase the page ranking for both targeted and general searches. The big search engines – Google, Yahoo, and Bing offer organic search capabilities in addition to pay per click advertising space. Organic or natural search results are based on complex algorithms that are proprietary to the individual search engines, that is why the #1 ranking site on a Google search may not be #1 on a Yahoo or Bing search.

Additionally, the search engine companies periodically change their algorithms to improve user experience, Unfortunately, when they do it can leave website owners and managers scrambling to regain the rankings they may have lost due to the algorithm changes. Googles stated objective regarding ranking is to “maximize user experience.”

The search engines analyze websites and web pages by “crawling” websites. Their software programs, sometimes called “spiders,” analyze and index the pages of your website. They also follow the links that are present and compare data to other sites with similar content and links. At the end of the day, websites and pages are “ranked” according to the search engines analysis.

Showing up on the first page for popular terms can make a huge difference in the amount of traffic your website achieves. Good page ranking can make or break your whole business model, the days of build a site and they will come is long gone. Now, successful website owners and managers either become SEO savvy by educating themselves or hire outside experts to assist them in optimizing their web sites. Even with “professional” help success is not guaranteed, we recommend using professionals who can prove their success with live results you can verify.

The following is a list of the Best SEO Blogs. The results were generated from surveys, increasing their likelihood of accuracy.