A landing page represents an opportunity. Your prospect or lead will either take advantage of it or they won’t. The landing page conversion rate tells you how well you’re doing. Some websites have one or two landing pages, while others have dozens. It all depends on how many products or services you sell and what referral source sends you the most traffic. For instance, if you get tons of traffic from Facebook and Instagram Ads, you might have a landing page for each of those referral sources. You’ll want to optimize each page to reflect the visual aesthetic and copy…
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