Microsoft is introducing AI-generated headlines and descriptions for ad campaigns. This new service has been launched alongside the company’s new auto-generated assets feature and IF…
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The forced migration to Google Analytics 4 hasn’t been an easy ride for marketers. Some advertisers are finding it so difficult to navigate that they…
The majority of marketers are still able to use their Universal Analytics accounts as usual. Despite warning advertisers that the tool would be replaced by…
Google has confirmed an issue with indexing content from news publishers and surfacing that content in Google News. Google said it is working to fix…
Universal Analytics has gone the way of the dodo. Generative AI is taking the industry by storm. The anatomy of SERPs is undergoing a radical makeover. Paid search is becoming more competitive…
Google has updated its page indexing report in Google Search Console with more “fine-grained” issues. This is just a reporting change and does not change…
YouTube is testing a new feature that could help brands and creators engage with viewers while causing minimal disruption. YouTube will enable hyperlinking over single…
Marketers have been growing increasingly concerned about advertising on Twitter. So much so, Twitter’s US ad revenue alone is down 59% year-on-year with huge brands…
Google is exploring alternatives or supplemental ways of controlling crawling and indexing beyond the 30 year standard of the robots.txt protocol. “We believe it’s time…
Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. While the new platform certainly…