A brand’s online success relies on interconnected variables. Two critical facets of this interdependent digital ecosystem are search engine optimization (SEO) and customer experience (CX). …
Posts published in “Search Engine Optimization”
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Lyft will start serving ads to customers on its app for the first time this week. Adverts will appear while consumers wait for their taxi,…
Google Ads appears to be testing a new QR codes ad extensions. Scanning the QR code lets consumers instantly call a number provided by a…
Although Google wants all online content available for AI training, the New York Times clearly wants to opt out. The Times has changed its terms…
Gizmodo published an article “exposing” CNET for deleting thousands of pages, as they put it to “game Google Search.” This, even though content pruning is…
X, formerly known as Twitter, has launched two new features to improve brand safety and control for advertisers. Sensitivity Settings and Enhanced Blocklist will be…
A well-crafted content strategy is a fundamental element for businesses to engage and expand their audiences. With so much being published, how can you decode…
Google has rolled out significant updates to its Performance Max Best Practice Guide. The refreshed document now includes information on new strategies, advising retail marketers…
Newegg, an American online retailer, now summarizes customer reviews using ChatGPT, the company announced. The AI-generated summaries of customer reviews – called Review Bytes –…
Google will be showing fewer rich results in its search results, specifically showing less FAQ rich results across the search result snippets and limiting How-To…