Google has addressed the most commonly asked questions it receives about automatically-created assets (ACA) and provided some much-needed answers. Why we care. As more generative…
Posts published in “Search Engine Optimization”
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Google Ads has stopped supporting Store Sales Direct (SSD) as a standalone product. The update means that SSD conversion upload requests to the Google Ads…
Google Ads has confirmed that it is going to update the Location asset requirements in December. The update will clarify the types of location assets…
After months of seeing Google’s Search Generative Experience (SGE) in action, it’s not the digital marketer’s apocalypse many thought it would be. Despite some hiccups,…
Meta has previewed two new generative AI tools for video asset creation and picture editing. The projects will eventually be rolled out to Facebook and…
Sam Altman is no longer CEO of OpenAI. Mira Murati, OpenAI’s chief technology officer, has been named interim CEO, the company announced. Why was Altman…
Apple is reportedly pulling all of its adverts from X after Elon Musk endorsed an antisemitic conspiracy theory. The tech giant has allegedly also been…
Instacart is rolling out two new tools to help up-and-coming brands connect with retailers: Digital sell sheets: Instacart’s new sell sheets allow brands to easily…
TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. When a viewer watches…
Google has updated its search quality raters guidelines for the first time in 2023 with a number of updates including simplifying the needs met scale,…