Delivering successful campaigns hinges on understanding your target customers. When you know how they feel about your brand, products and industry, you can reasonably predict…
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In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. I met with the…
When Threads, Meta’s text-first social platform, came onto the scene in July 2023, social marketers everywhere let out a collective gasp. No one was sure…
Every company should strive to be driven by data. As organizations and technologies become more sophisticated, we’ve been able to tap into the kinds of…
Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on…
One of the main components of any social media strategy is increasing your overall social media engagement—and the same goes for Facebook. If you’re promoting…
The steady popularity of influencer marketing, coupled with rapid advancements in AI and metaverse technology, is fueling the growth of a new social media superstar:…
Author’s note: Insights from this article were pulled from Season Two, Episode Six of #CreatorTeaTalk—The Tea On Women In The Creator Economy, sponsored by Sprout…
With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach…
Pinterest is a visual social media platform great for many different industries and types of brands. However, to decide on whether Pinterest is right for…